Hi, I'm Frank.
Currently designing products at Soda studio.
I help teams turn ideas into digital products. From concept to implementation, I use design to create clarity, align teams and keep projects moving forward.
01
selected work
Coming soon
Fairphone
·
Detail design of the Moments app
Coming soon
JDE Peets
·
B2B enterprise replatforming
Coming soon
Soap
·
Website redesign
More clients & projects
Centraal Beheer
AI driven digital vision and concept design
Bredenoord
Website redesign
Intergamma
Digital vision & blueprint for key domains
ROVC
KPN
Concept design for the consumer mobile app
Etos
In-store self checkout
Albert Heijn
Tap to Go experience design
Bolster Safety (part of Sanoma Learning)
Training platform for blue collar workers
02
approach
Good design creates clarity.
That's what drives my work. I help teams turn ideas into products by bringing together product thinking, design and technology. From early concepts to production ready interfaces, I adapt my role to what a project needs and focus on the work that creates the biggest impact.
HOW I WORK
Think by making
I use sketches, prototypes and concepts to explore ideas and move conversations forward. Making things tangible creates better discussions than another presentation ever could.
Focus where it matters
Not every challenge deserves the same amount of attention. I focus design effort where it creates the most impact, balancing the bigger picture with the details that matter.
Stay curious
I'm always exploring new technologies, tools and ways of working. Not because they're new, but because they help build better products.
Experience
2016 — Now
Senior Product Designer — Soda Studio, Amsterdam
Digital Product Design
2012 — 2016
Master of Science (BSc) — IDE, TU Delft
Integrated Product Design
2007 — 2012
Bachelor of Science (BSc) — IDE, TU Delft
Industrial Design Engineering
03
beyond work
Curiousity drives creativity.
Outside of work I enjoy experimenting with new technologies, building side projects and turning ideas into something tangible. It's where I learn, experiment and have fun.
Coming soon
Kuili Kuili at DTRH
·
Festival act
Coming soon
Onemoreset
·
Vibe coding a timetable app
Away from my desk
You’ll usually find me
surfing
enjoying music
riding my motorcycle
road cycling
on the water
running
It's where I recharge and often get my best ideas.
04
contact
Let's connect.
The best opportunities often start with a conversation. If you have an idea, a product you're building or simply want to exchange thoughts about design, technology or what's next, I'd love to hear from you.
